Cookies Policy
Last Updated: March 2024
1. Introduction
This Cookies Policy explains how Retailgraceful ("we," "us," or "our") uses cookies and similar tracking technologies on our website at https://retailgraceful.ddd. This policy provides detailed information about what cookies are, why we use them, what types of cookies we use, and how you can manage your cookie preferences.
By using our website, you consent to the use of cookies in accordance with this Cookies Policy. If you do not agree to our use of cookies, you should adjust your browser settings accordingly or refrain from using our website.
2. What Are Cookies?
Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. Cookies are widely used by website owners to make their websites work more efficiently and to provide reporting information.
Cookies set by the website owner (in this case, Retailgraceful) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website, such as analytics, advertising, and interactive content.
Cookies can remain on your device for different periods of time. "Session cookies" are temporary cookies that expire when you close your browser. "Persistent cookies" remain on your device until they expire or you delete them.
3. Why We Use Cookies
We use cookies and similar tracking technologies for several purposes, including:
- Essential Website Functionality: To enable core website features and ensure the website operates correctly
- Security: To authenticate users, prevent fraudulent use of login credentials, and protect user data
- Preferences: To remember your settings and preferences, such as language preferences and cookie consent choices
- Performance and Analytics: To understand how visitors use our website, which pages are most popular, and how we can improve user experience
- Marketing and Advertising: To deliver relevant advertisements and measure the effectiveness of our marketing campaigns
- Personalization: To provide personalized content and recommendations based on your interests and browsing behavior
4. Types of Cookies We Use
We use the following categories of cookies on our website:
4.1 Strictly Necessary Cookies
These cookies are essential for the website to function properly and cannot be disabled in our systems. They are usually set in response to actions you take, such as setting your privacy preferences, logging in, or filling in forms. Without these cookies, some parts of the website may not work correctly.
Examples of strictly necessary cookies:
- Session identification cookies to keep you logged in during your visit
- Security cookies to authenticate users and prevent fraudulent use of credentials
- Load balancing cookies to distribute website traffic across servers
- Cookie consent cookies to remember your cookie preferences
Legal Basis: These cookies are necessary for the performance of our contract with you or to comply with legal obligations. You cannot opt out of these cookies.
Retention Period: Session cookies are deleted when you close your browser. Persistent strictly necessary cookies typically expire within 12 months.
4.2 Performance and Analytics Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. They allow us to count visits, identify traffic sources, and measure website performance so we can improve the user experience.
Examples of analytics cookies:
- Google Analytics cookies to track page views, session duration, and user behavior
- Heatmap cookies to understand where users click and how they navigate the website
- Performance monitoring cookies to identify technical issues and loading times
- A/B testing cookies to compare different versions of web pages
Legal Basis: We use these cookies based on your consent or our legitimate interest in improving our website and services.
Retention Period: Analytics cookies typically expire within 24 months.
Third-Party Providers: We use Google Analytics and similar services. These providers may collect information about your online activities over time and across different websites.
4.3 Functionality Cookies
These cookies enable enhanced functionality and personalization, such as remembering your preferences, settings, and choices. They may be set by us or by third-party providers whose services we have added to our pages.
Examples of functionality cookies:
- Language preference cookies to display content in your preferred language
- Region or location cookies to provide location-specific content
- User interface customization cookies to remember your display preferences
- Video player cookies to remember your playback preferences
Legal Basis: We use these cookies based on your consent or our legitimate interest in providing a better user experience.
Retention Period: Functionality cookies typically expire within 12 months.
4.4 Marketing and Advertising Cookies
These cookies are used to deliver advertisements that are relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and to measure the effectiveness of advertising campaigns. These cookies track your browsing activity across different websites.
Examples of marketing cookies:
- Retargeting cookies to show you relevant ads on other websites after you visit our site
- Social media cookies to enable sharing of content on social platforms
- Advertising network cookies to deliver targeted advertisements
- Conversion tracking cookies to measure the effectiveness of our advertising campaigns
Legal Basis: We use these cookies based on your explicit consent.
Retention Period: Marketing cookies typically expire within 12-24 months.
Third-Party Providers: We work with advertising networks such as Google Ads, Facebook Pixel, and other platforms that may place cookies on your device.
5. Other Tracking Technologies
In addition to cookies, we may use other tracking technologies, including:
5.1 Web Beacons (Pixels)
Web beacons are small graphic images (also known as "pixel tags" or "clear GIFs") that may be included on our website and in our emails. They allow us to count users who have visited specific pages or opened emails and to collect other related website statistics.
5.2 Local Storage
Local storage technologies, such as HTML5 local storage and IndexedDB, allow websites to store data locally on your device. We may use local storage to enhance website performance and remember your preferences.
5.3 Software Development Kits (SDKs)
If you access our services through a mobile application, we may use SDKs, which function similarly to cookies, to collect information about your device and how you interact with our app.
6. Third-Party Cookies
Some cookies on our website are placed by third-party service providers. We do not control these third-party cookies, and they are subject to the third parties' own privacy policies. Third-party cookies on our website may include:
6.1 Google Analytics
We use Google Analytics to analyze website traffic and user behavior. Google Analytics uses cookies to collect information about how visitors use our website. The information generated by the cookie about your use of the website is transmitted to and stored by Google on servers in the United States and other countries.
For more information about Google Analytics cookies, visit: https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage
To opt out of Google Analytics, you can install the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
6.2 Social Media Platforms
Our website may include social media features, such as Facebook, Twitter, and Instagram buttons. These features may set cookies to enable proper functionality. Your interactions with these features are governed by the privacy policies of the companies providing them.
6.3 Advertising Networks
We work with third-party advertising networks to display advertisements on our website and on other websites. These networks may use cookies to collect information about your visits to our website and other websites to provide targeted advertisements.
7. How to Manage Cookies
You have several options for managing cookies and your cookie preferences:
7.1 Cookie Consent Banner
When you first visit our website, you will see a cookie consent banner that allows you to accept all cookies, reject non-essential cookies, or customize your cookie preferences. You can change your preferences at any time by clicking the "Cookie Settings" link in the footer of our website.
7.2 Browser Settings
Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies or to alert you when a cookie is being sent. However, if you disable cookies, some features of our website may not function properly.
Here are links to cookie management instructions for popular browsers:
- Google Chrome: https://support.google.com/chrome/answer/95647
- Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
- Safari: https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac
- Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09
- Opera: https://help.opera.com/en/latest/web-preferences/#cookies
7.3 Opt-Out Tools
You can opt out of certain third-party cookies using industry opt-out tools:
- Network Advertising Initiative (NAI): http://www.networkadvertising.org/choices/
- Digital Advertising Alliance (DAA): http://www.aboutads.info/choices/
- European Interactive Digital Advertising Alliance (EDAA): http://www.youronlinechoices.eu/
7.4 Mobile Device Settings
If you access our website through a mobile device, you can manage cookies and tracking through your device settings:
- iOS: Go to Settings > Safari > Block All Cookies
- Android: Go to Settings > Privacy > Clear browsing data
You can also reset your advertising identifier or opt out of personalized advertising:
- iOS: Go to Settings > Privacy > Advertising > Limit Ad Tracking
- Android: Go to Settings > Google > Ads > Opt out of Ads Personalization
8. Consequences of Disabling Cookies
If you choose to disable cookies, some features and functionality of our website may not work properly. Specifically, you may experience:
- Inability to stay logged in to your account
- Loss of personalized settings and preferences
- Reduced website functionality and performance
- Inability to complete certain actions, such as placing orders
- Repeated display of cookie consent banners
Strictly necessary cookies cannot be disabled as they are essential for the website to function. However, you can disable analytics, functionality, and marketing cookies through your cookie preferences or browser settings.
9. Do Not Track Signals
Some web browsers have a "Do Not Track" (DNT) feature that signals to websites that you do not want your online activities tracked. Currently, there is no industry standard for how websites should respond to DNT signals. At this time, our website does not respond to DNT signals. However, you can manage your cookie preferences through the methods described in Section 7.
10. Updates to This Cookies Policy
We may update this Cookies Policy from time to time to reflect changes in our use of cookies, legal requirements, or for other operational reasons. When we make material changes, we will notify you by posting the updated policy on our website with a new "Last Updated" date. We encourage you to review this Cookies Policy periodically to stay informed about how we use cookies.
11. Contact Us
If you have any questions or concerns about our use of cookies or this Cookies Policy, please contact us:
Retailgraceful
The Greenhouse, Gibb Street
Digbeth, Birmingham B9 4AA
United Kingdom
Phone: +44 121 212 1212
Email: ask@retailgraceful.world
12. Cookie List
Below is a detailed list of the cookies we use on our website:
Strictly Necessary Cookies
| Cookie Name | Purpose | Duration |
|---|---|---|
| session_id | Maintains user session state across pages | Session |
| cookie_consent | Stores your cookie consent preferences | 12 months |
| csrf_token | Security token to prevent cross-site request forgery attacks | Session |
Analytics Cookies
| Cookie Name | Purpose | Duration |
|---|---|---|
| _ga | Google Analytics: Distinguishes unique users | 24 months |
| _gid | Google Analytics: Distinguishes unique users | 24 hours |
| _gat | Google Analytics: Throttles request rate | 1 minute |
Marketing Cookies
| Cookie Name | Purpose | Duration |
|---|---|---|
| _fbp | Facebook Pixel: Tracks conversions and user behavior | 3 months |
| ads_prefs | Stores advertising preferences and targeting information | 12 months |